PDA Media: 215.645.2PDA

We are an interaction design and production firm

We combine the experience of a diverse selection of media producers with the creative energy of award winning directors, animators, designers and programmers each well versed in a variety of end mediums to provide our clients with a clear path to engaging new media solutions. From planning your strategic vision and branding, to new product development and innovation management pdamedia is your partner from conception to realization.

Call Us at (215) 645-2PDA


    Product Development
    Product Rollout &
    Channel Alignment
    Process Improvement
    508 Standardization

    Media Workflow Strategy
    RIA Planning & Visual
    Usability & Human Factors
    Salesforce.com integration

    Project Management
    Online Contest
    W3C Standardization
    User Generated Content

    Localization & Globalization
    Viral Video Campaign
    FDA Advertising


    N-Tiered Architecture
    OOP Planning
    RIA Development

    Flash Components
    Rapid Development

    Globalization Localization
    Prototype & Simulation
    Mobile Design

    UI Development
    UX Development
    User Centric Design

    Our experience in Design Thinking, Vision, Strategy & Execution enable us to manage all of your Startup, Turnaround, Growth Management and Vendor Engagement needs.


    Adobe CS5

    After Effects

    Director MX


    3D Studio Max


    Office Suite
    Media Player


    CSS 1
    CSS 2


    Action Script 1.0
    Action Script 2.0
    Action Script 3.0

    .net UI controls



    Executive Producer

    Anthony (Tony Pro) Profeta


    Paul Freedman
    Julian Herzfeld
    Sal Zaffino
    Rhett Smith
    Maureen O'Brien
    Matt Black

    Production Assistants

    Justin M
    Sam G
    Drew M

    Each member of the group brings at least 10 years of industry experience, previous achievement in their individual field of expertise and an entrepreneurial spirit to the PDA media team. Under the direction of the PDA media workflow and solution driven methodologies, each producer is empowered with the knowledge and autonomy to secure the effective collaborative environment that makes our work unique. With relationships that span as many as 20 years and some 200 plus projects between group members, PDA media continues to deliver engaging media projects on time and on budget.

  • PDA Services

    Call Us at 215.645.2PDA


    PDA Services

    A&E Network:

    The Mafia, The Black West, Biography

    Amethyst Interactive:

    Marcomedia DevNet, Flash Sim

    AndahGround Records:


    Arc Communications, Inc:

    Novartis Pharmaceutical, Janssen Pharmaceutical, Origin, Ortho Biotech, Parke-Davis, Lipsome, Merial, Nokia Sugar Bowl, Honeywell

    Big Sky Recording
    CounterMarch Solutions:

    AMKOR Technology AANet intranet

    Criterion Communications:

    SAP, Compaq Downes Design: The State of New Jersey "Get the Lead Out"

    Equipment Solutions LLC:

    Command Sim, Philadelphia Fire Company, Orange County Rescue

    Grafica, Inc:

    Lucent Technologies

    Gravica Design
    MDM Records:

    Daria, Celebrity Death Match, Station ID


    Blues Clues, Little Bill

    NLP&F Advertising

    VinChem LLC, Special Materials Company

    Invision Design Group

    Novartis Pharmaceutical

    Interactive Design Group

    The Veith Symposium

    Prime Image Communications
    The Production House
    Proscape, Inc:

    Knoll Pharmaceuticals, Wallace Laboratories and Lucent Tecnologies

    Ruffhouse Records:

    the Goats

    Shadowbox Pictures
    Soho Sound For Picture, Inc:

    AT&T Historical Center in New York, the Museum of Science and Industry in Chicago, the National Museum of the American Indian in New York, the Royal Dutch Maritime Museum in The Hague

    Spiker Design:

    Aramark HMS Flash Show Stages of Design

  • Talisman Interactive:

    DER Films, CS Technology, twentyone x design

    The Warehouse Recording Shows:

    Warner Bros Records, BMG

    Unbound Media:

    Nickelodeon, In-house Production, shockwave.com

    Video Software LTD:

    Lucent Technologies, Lockheed Martin

    Vionet Design
    Wings Communications, Inc:

    Pfizer, Novartis Pharmaceutical, Johnson & Johnson Symposium on Pediatric Dermatology

    Government, Corporate, & Education

    Art Institute of Philadelphia
    Bell Atlantic Directory Graphics
    Calvary Chapel of Delaware County
    Carnival Cruise Lines
    Cardinal O'Hara High School
    Equitrac Corporation
    Fitlinxx, Incorporated
    Lehigh Valley Economic Development Commission
    The News of Delaware County
    Philadelphia Phillies (Animation Department):

    Medford Meats, WB17

    Philadelphia Area Flash Users Group

    Genesee Community College, The City of Memphis, Xerox, Tulare County, Monroe County, eGov.com, SCTU, Mercy College T/E TV

    Viacom International

Pricing Models

PDA Media offers different pricing models to meet our clients' diverse needs. 

Fixed Time/ Fixed Price

PDA Media offers customers a fixed time / fixed price model when the scope and specifications of the project are reasonably clear. Under this low-risk model we work with clients to define expected deliverables and timelines to determine a mutually agreed fixed price. Our refined process guarantees reliability, predictability and optimized performance of the projects and assures on-time and on-budget outcomes.

Dedicated Development Team

Dedicated team operates as an extension of the customer's development center. In this model,PDA Media forms project teams with the required team members, project managers, equipment and infrastructure based on client requirements. For such dedicated relationships, we may offer to implement customer specific quality/process frameworks trained for the specific needs of a Client.


Time and Material

Through the Time & Material Business Model PDA Media gives customers greater flexibility to alter the project specification on an ongoing basis based on upcoming market trends. This model best suits complex projects inclined to specification and design changes. The client pays an hourly rate which is agreed at the time of contract signing. The client may revise the team size optimizing the cost and duration of the project.

Milestone Billing

This option can be applied to large long-lasting projects with measurable phases.  Payment schedules are defined on time (ex. monthly) or milestone basis. This model reinforces progress monitoring and reduces large projects risks.

We also understand that customers are increasingly demanding the flexibility we can customize a model to address your specific needs. Call Us at 215.645.2PDA

The PDA Media Experience

Our prime goal is to keep your project moving ahead smoothly, and cost-effectively; to ensure you experience our passion for your success.

Laying The Foundation

The first thing we do after being assigned a project is schedule information-gathering meetings between our producers and your key staff. We are interested not only in scheduling, budget and job specifications, but also your business’ operations, lifecycle, workflow, your preferences, target audience, and objectives. And, of course, we will want to know all the intended user features and benefits of the product.
Although this process is somewhat time-consuming it is also crucially important to the PDAmedia Experience. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.

Developing The Right Ideas

Despite popular misconceptions, award winning creative work rarely comes in a flash of inspiration; at PDAmedia it comes from strong communication and collaboration with our client partners and production team. This is why we also need to take the time to consider several approaches (concepts), work them through (storyboard), and try them out (prototype). Then revise them as we ready them for implementation. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas—producer availability, hardware/ software/ assets estimates, scheduling requirements, etc.

All this, plus the need to schedule our workflow in a businesslike fashion, means that we normally ask for up to three weeks, depending on the job’s complexity, before we submit our rough approaches (concepts) for your review. Of course, if you have a rush project or deadline pressure we will adjust our workflow and timing accordingly.

It is our experience that it is best if we first present our rough concepts to your project manager and just one or two others. This ensures that we all stay focused on the challenges at hand and are not distracted by conflicting personal opinions. Our rough concepts consist of (conceptual art, mockups and storyboards, occasionally converted to interactive prototypes). They are adequate to convey what we believe is the best approach to take, taking


into consideration your budget, schedule, objectives, and preferences. On the other hand, they are not so well-developed as to have wasted time and effort if we need a course correction.

After presenting, we’ll ask for comments. The more objective and specific you can be, the better we will be able to respond. Your input is our guide for revising the rough concepts into a finished production model. Revision normally takes us about a week, and we schedule a second presentation shortly thereafter. From the input at this second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable, and the scheduling of additional services such as photography, illustration, video asset production.

Ensuring Your Satisfaction

We recommend the finished prototype be routed to the appropriate decision makers for fact and detail checking only, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager. During the course of the project, we will keep your project manager informed of our progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep your project moving ahead smoothly, and cost-effectively; to ensure you experience our passion for your success.